Humanizing people with criminal records.

In researching existing anti-recidivism sites and resources, many were cold, sterile, and data-driven. In designing the website (and the overall digital brand) I aimed for a more-people focused design with a warmer and more intimate color palette.

People with criminal records aren't a monolith.

Both Creative and Marketing were in agreement that the custom and stock imagery would highlight diversity in order to show the diversity of the program and to show that people with criminal records aren’t a monolith.